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Blue ocean strategy
Kim, W. ChanMauborgne, Renee
GMDText
Classification658.802 KIM
PublisherBoston, Massachusetts, Harvard Business School, 2005
SubjectMarketing segmentation.New products.
TopicBusiness
Descriptionxv, 240 p. : ill. ; 24 cm
ISBN9781591396192

Notes

Includes bibliographical references (p. 223-229) and index.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
AA007661
Hong Kong Adventist Academy
AA English
658.802 KIM
Available
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