| GMD | Text |
| Language | Eng |
| Classification | 658.827 G862b 2004 |
| Publisher | New York , McGraw-Hill, 2004 |
| Subject | Brand name products -- Management -- Case studiesBranding (Marketing) -- Management |
| Topic | Business |
| Description | xvi, 224 p. : ill. ; 24 cm. |
| ISBN | 9780071403290 |