| GMD | Text |
| Classification | 658.4012 COL |
| Publisher | New York, McGraw-Hill, c2002. |
| Subject | Strategic planning.Strategic planning -- United States.Conglomerate corporations -- Management. |
| Series | McGraw-Hill executive MBA series. |
| Description | 255 p. : ill. ; 24 cm. |
| ISBN | 9780071372657 |