| Other Title | Power sales writing : using communication to turn prospects into clients |
| GMD | Text |
| Classification | 659.132 HER |
| Publisher | New York, McGraw-Hill, c2012. |
| Subject | Advertising copy--Handbooks, manuals, etc.Sales letters -- Handbooks, manuals, etc. |
| Description | xiii, 225 p. ; 21 cm. |
| ISBN | 9780071770149 |