| GMD | Text |
| Language | Eng |
| Classification | 658.8 K848 |
| Publisher | Upper Saddle River, N.J., Prentice Hall, c2000 |
| Edition | Millennium ed. |
| Subject | Marketing -- Management. |
| Topic | Business |
| Series | The Prentice Hall international series in marketing |
| Description | xxxii, 718, [32] p. : col. ill. ; 26 cm. |
| ISBN | 9780130156846 |