| GMD | Text |
| Language | Eng |
| Classification | 658.4012 J632 |
| Publisher | Harlow, England ; New York, Financial Times/Prentice Hall, c2002 |
| Edition | 6th ed. |
| Subject | Business planning.Business planning -- Case studies.Strategic planning.Strategic planning -- Case studies. |
| Description | xxxvii, 1082 p. : ill. (some col.) ; 25 cm. |
| ISBN | 9780273651123 |