| GMD | Text |
| Language | Eng |
| Classification | 658.802 M341 |
| Publisher | Singapore ; New York, Prentice Hall, 2009 |
| Edition | 5th ed. |
| Subject | Marketing -- Management.Marketing -- Asia -- Management |
| Topic | Business |
| Series | Pearson one |
| Description | 1 v. (various pagings) : ill. (some col.) ; 28 cm. |
| ISBN | 9789810679934 |