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Marketing : principles and per...
Bearden, William O., 1945-, In...
Marketing : principles and perspectives / / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge.
Bearden, William O., 1945-Ingram, Thomas NLaForge, Raymond W
GMDText
LanguageEng
Classification658.8 B38
PublisherBoston, Mass., McGraw-Hill/Irwin, c1997
Edition2nd ed.
SubjectMarketing -- United States.
SeriesIrwin/McGraw-Hill series in marketing
Descriptionxxxvi, 615 p. ; 28 cm.
ISBN9780256218978

Notes

Includes bibliographical references (p. 573-589) and indexes.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
056122
LIBRARY
LIBRARY
658.8 B38
Available
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