| GMD | Text |
| Language | Eng |
| Classification | 338.5 F851 |
| Publisher | New York, McGraw-Hill, c1991 |
| Subject | Consumer behavior.Consumer behavior -- Examinations, questions, etcEconomic man.Economic man -- Examinations, questions, etc.Microeconomics.Microeconomics -- Examinations, questions, etc.Self-interest.Self-interest -- Examinations, |
| Description | xxvi, 694 p. : ill. ; 24 cm. |
| ISBN | 9780070218703 |