| GMD | Text |
| Language | Eng |
| Classification | 658.401 M612 |
| Publisher | New York, McGraw-Hill, c1996 |
| Edition | 2nd ed. |
| Subject | Strategic planning.Strategic planning -- Case studies. |
| Series | McGraw-Hill series in management |
| Description | 1 v. (various pagings) : ill. (some col.), col. maps ; 24 cm. |
| ISBN | 9780070427914 |