| GMD | Text |
| Language | Eng |
| Classification | 659.2 H336 |
| Publisher | London, McGraw-Hill, c1991 |
| Edition | 2nd ed. |
| Subject | Business enterprise -- Public relationsPublic relations.Public relations -- Corporations |
| Description | xiii, 349 p. : ill. ; 23 cm. |
| ISBN | 9780077072308 |