| GMD | Text |
| Language | Eng |
| Classification | 658.575 Ur1 |
| Publisher | Eaglewood Cliffs, N.J., Prentice Hall, c1993 |
| Edition | 2nd ed. |
| Subject | Business -- MarketingDesign, Industrial -- United States.New products. |
| Description | xxvii, 701 p. : ill. ; 24 cm. |
| ISBN | 9780132015677 |