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Marketing research : an applie...
Malhotra, Naresh K
Marketing research : an applied orientation / / Naresh K. Malhotra.
Malhotra, Naresh K
GMDText
LanguageEng
Classification658.83 M294
PublisherEnglewood Cliffs, N.J., Prentice Hall, c1993
SubjectMarketing -- Research.Marketing research -- Methodology.
Descriptionxxxv, 857 p. : ill. (some col.) ; 27 cm.
ISBN9780135553503

Notes

Includes bibliographical references (p. 826-832) and indexes.
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1
048097
LIBRARY
LIBRARY
658.83 M294
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