| GMD | Text |
| Language | Eng |
| Classification | 380.1 L944 |
| Publisher | Englewood Cliffs, NJ, Prentice-Hall, c1991 |
| Edition | 2nd ed. |
| Subject | Marketing.Professions -- Marketing.Service industries -- Marketing. |
| Series | The Prentice-Hall series in marketing |
| Description | xvi, 526 p. : ill. ; 24 cm. |
| ISBN | 9780138070663 |