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Global marketing management : ...
Buzzell, Robert D. (Robert Dow...
Global marketing management : cases and readings / / [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
Buzzell, Robert D. (Robert Dow), 1933-
GMDText
LanguageEng
Classification658.8 G51
PublisherReadng, Mass., Addison-Wesley Pub. Co., c1992
Edition2nd ed.
SubjectExport marketing -- Management.Export marketing -- Management -- Case studies.
Descriptionxi, 751 p. : ill. ; 24 cm.
ISBN9780201542806

Notes

Rev. ed. of: Multinational marketing management. c1988.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
047970
LIBRARY
LIBRARY
658.8 G51
Available
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