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Winning at new products : acce...
Cooper, Robert (Robert Gravlin...
Winning at new products : accelerating the process from idea to launch / / Robert G. Cooper.
Cooper, Robert (Robert Gravlin), 1943-
GMDText
LanguageEng
Classification658.575 C784
PublisherReading, Mass., Addison-Wesley Pub. Co., c1993
SubjectMarketing.New products.
Description[xiii], 358 p. : ill. ; 24 cm.
ISBN9780201563818

Notes

Includes bibliographical references and index.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
048812
LIBRARY
LIBRARY
658.575 C784
Available
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