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The global marketing imperativ...
Czinkota, Michael R, Ronkainen...
The global marketing imperative : positioning your company for the new world of business / / Michael R. Czinkota, Ilkka A. Ronkainen, John J. Tarrant.
Czinkota, Michael RRonkainen, Ilkka ATarrant, John J
GMDText
LanguageEng
Classification658.848 C998
PublisherLincolnwood, Ill., NTC Pub. Group, c1995
SubjectExport marketing -- Management.International business enterprises -- Management.
Descriptionviii, 308 p. : ill. ; 23 cm.
ISBN9780844235509

Notes

Includes bibliographical references (p. 279-284) and index
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048988
LIBRARY
LIBRARY
658.848 C998
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