Login
ReturnResources
What's in a Name? : advertisin...
Jones, John Philip
What's in a Name? : advertising and the concept of brands / / John Philip Jones ; foreword by Don Johnston.
Jones, John Philip
GMDText
LanguageEng
Classification658.8343 J718
PublisherLexington, Mass., D.C. Heath & Co., c1986
SubjectAdvertising.Brand name products.
Descriptionxxii, 292 p. : ill. ; 24 cm.

Notes

Incudes bibliographical references and index.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
041923
LIBRARY
LIBRARY
658.8343 J718
Available
--
Total 1 Records , Current 1 / 1 Page：PreviousNext
Related Resources