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Children as consumers : insigh...
McNeal, James U
Children as consumers : insights and implications / / James U. McNeal.
McNeal, James U
GMDText
LanguageEng
Classification658.8348 M459
PublisherLexington, Mass., D.C. Heath & Co., c1987
SubjectTelevision advertising and children.Young consumers.
Descriptionxvi, 211 p. : ill. ; 25 cm.

Notes

Includes bibliographical references (p. 191-205) and index.
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042592
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LIBRARY
658.8348 M459
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