| GMD | Text |
| Language | Eng |
| Classification | 658.8 K848 |
| Publisher | Englewood Cliffs, NJ, Prentice-Hall, c1987 |
| Edition | 3rd ed. |
| Subject | Nonprofit organizations -- Marketing.Nonprofit organizations -- United States -- Marketing -- Case studies. |
| Series | The Prentice-Hall series in marketing |
| Description | xvi, 670 p. : ill. ; 24 cm. |