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Advertising media models : a practical guide / / Roland T. Rust.
Rust, Roland T
GMDText
LanguageEng
Classification659.111 R927
PublisherLexington, Mass., D.C. Heath & Co., c1986
SubjectAdvertising media planning -- Mathematical models.
Descriptionx, 159 p. : ill. ; 24 cm.

Notes

Includes bibliographical references and index.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
043580
LIBRARY
LIBRARY
659.111 R927
Available
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