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Advertising and promotion management / / John R. Rossiter, Larry Percy.
Rossiter, John RPercy, Larry.
GMDText
LanguageEng
Classification659.1 R736
PublisherNew York, McGraw-Hill, c1987
SubjectAdvertising.Success in business.
SeriesMcGraw series in marketing
Descriptionxix, 649 p. : ill. ; 22 cm.

Notes

Includes bibliographical references and index.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
044476
LIBRARY
LIBRARY
659.1 R736
Available
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