| GMD | Text |
| Language | Eng |
| Classification | 658.8 C548 |
| Publisher | Englewood Cliffs, NJ, Prentice-Hall, c1987 |
| Subject | Business failures -- United States -- Case studies.Corporate turnarounds -- United States -- Case studies.Marketing -- United States -- Case studies.Success in business -- United States -- Case studies. |
| Description | xvii, 220 p. : ill. ; 23 cm. |
| ISBN | 9780135578445 |