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Marketing management : strategy and cases / / Douglas J. Dalrymple, Leonard J. Parsons.

GMD	Text
Language	Eng
Classification	658.8 D169
Publisher	New York, Wiley, c1990
Edition	5th ed.
Subject	Marketing -- Management.Marketing -- Management -- Case studies.
Description	xiii, 958 p. : ill. ; 25 cm.
ISBN	9780471601654

Includes bibliographical references.

No.

Barcode

Branch

Location

Call No.

Status

Due Date

045459

LIBRARY

658.8 D169

Available

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