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Marketing decisions for new an...
Hisrich, Robert D, Peters, Mic...
Marketing decisions for new and mature products : planning, development, and control / / Robert D. Hisricha and Michael P. Peters.
Hisrich, Robert DPeters, Michael P
GMDText
LanguageEng
Classification658.802 H625
PublisherColumbus, Ohio, Merrill, c1984
SubjectNew products.Product management.
Descriptionxii, 424 p. : ill. ; 27 cm.
ISBN9780675200929

Notes

Includes bibliographies and index.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
042866
LIBRARY
LIBRARY
658.802 H625
Available
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