| GMD | Text |
| Language | Eng |
| Classification | 658.8 H255 |
| Publisher | New York, Dun-Donnelley Pub. Co., c1976 |
| Subject | Marketing -- Management.Marketing -- Social aspects. |
| Series | Dun-Donnelley Publishing CorporationDun-Donnelley Publishing Corporation's series in marketing. |
| Description | xiv, 585 p. : ill. ; 25 cm. |