| GMD | Text |
| Language | Eng |
| Classification | 659.1 K678 |
| Publisher | Englewood Cliffs, N.J., Prentice-Hill, c1983 |
| Edition | 8th ed. |
| Subject | Advertising. |
| Series | The Prentice-Hall series in marketing |
| Description | xvi, 636 p., [7] p. of plates : ill. ; 24 cm. |
| ISBN | 9780136432135 |