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Marketing research : text and ...
Boyd, Harper W., Westfall, Ral...
Marketing research : text and cases / / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
Boyd, Harper W.Westfall, Ralph LStasch, Stanley F
GMDText
LanguageEng
Classification658.80072 B692
PublisherHomewood, Ill., R.D. Irwin, c1981
Edition5th ed.
SubjectMarketing -- Research.Marketing research -- Case studies.
Descriptionxiv, 693 p. : ill. ; 25cm.
ISBN9780256025309

Notes

Includes bibliographical references and index.
No.
Barcode
Branch
Location
Call No.
Status
Due Date
1
036447
LIBRARY
LIBRARY
658.80072 B692
Available
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