| GMD | Text |
| Language | Eng |
| Classification | 658.827 W729w 1999 |
| Publisher | Canada, John Wiley & Sons, Inc., 1999 |
| Subject | Branding (Marketing) -- ManagementMarketing -- Technological innovationsHigh technology -- Marketing |
| Topic | Business |
| Description | xii, 227 p. : ill. ; 24 cm. |
| ISBN | 9780471295556 |