| GMD | Text |
| Language | Eng |
| Classification | 658.8 P935 2012 |
| Publisher | Singapore, Pearson Education South Asia Pte Ltd., 2011, c2012 |
| Subject | Marketing.Marketing -- Asia. |
| Topic | Business |
| Description | 1 v. (various pagings) : ill. (some col.) ; 28 cm. |
| ISBN | 9789810687533 |