| GMD | Text |
| Language | Eng |
| Classification | 658.80095 R43 2003 |
| Publisher | Singapore ; London., PTR Prentice Hall., c2003. |
| Subject | Marketing -- Asia.Marketing -- Asia -- Case studies. |
| Topic | Business |
| Description | x, 206 p. : ill., ports. ; 23 cm. |
| ISBN | 9780130465443 |